Japanese independent label Hostess Entertainment Unlimited announced today its launch in Singapore in a move that marks the inception of a progressive partnership with Sony Music in Singapore and Malaysia.
Formed in 2000 in Tokyo, the label has quietly grown over the years to become the largest western music label beneath the majors, and since 2011 has gradually expanded its operations over the Asian continent.
Headed up by label manager Nikki Mahmood-Chee, the company will now up its game in Southeast Asia, focussing its operations in the region from Singapore.
Managing Director of Sony Music Entertainment Singapore & Malaysia Julius Ng says, “We’ve waited some time to try to work with Hostess so we’re delighted it’s finally happening and we can start to help deliver the broad and diverse artists and music to the fans in Singapore and Malaysia.
“With a huge depth of artist roster and catalogue, Hostess really does represent the very best in indie music and it’s surprising just how many of your favourite artists and albums have actually released through Hostess in recent years. We can’t wait to enjoy the success of this music reaching the fans here.”
Representing some of the biggest alternative labels in Japan including XL, 4AD, Domino, Jagjaguwar/Secretly Canadian, Rough Trade and Matador, Hostess is also notable for fostering relationships that have seen the likes of Radiohead, Beck, Sonic Youth, Four Tet and Bloc Party release their material with the label region-wide.
And in a time where companies are shifting their focus towards the East, Singaporean and Malaysian music fans have a lot to look forward to, including releases from The National, Vampire Weekend, Savages, Kurt Vile, Sigur Ros, The xx, and Nick Cave & the Bad Seeds becoming more readily available and serviced in the region.
The Hostess Club Weekender is also set to land in Singapore in the coming year, a hugely popular fixture in the Japanese live music calendar that has presented — once again — an impressive crop of artists live including Vampire Weekend, Bloc Party, Hot Chip, Spiritualized and Dinosaur Jr, and introduced a number of artists to Asian fans for the first time.
Hostess’ new operation has kicked off with the recent release of the Travis album Where You Stand, and has been promptly followed by releases from Four Tet and DARKSIDE, two highly-anticipated releases of late.
By Katherine Pollock